There is no doubt the corporate real estate industry is going through a period of rapid change. In response to continuous improvements in technology and communication, as well as evolving global trends in the workforce, businesses around the world are exploring new ways for their employees to work and interact. Generating higher degrees of creativity, innovation and efficiency have become top priorities for c-suite executives, and real estate is playing a prominent role in driving these initiatives. The strategic design, delivery and management of corporate facilities can not only provide significant cost savings, but if done properly, can also provide significant flexibility for future business decisions, endorse and support corporate branding, and improve worker productivity and happiness. In short, the value that real estate and the workplace lend the business is dramatically increasing and as such, the contribution that corporate real estate (CRE) must make to the business is changing.
The concept of CRE contributing more strategically to the business has gained undeniable momentum. It has become clear that real estate can play a prominent role in assisting the business in achieving corporate objectives. It has also become clear that in order to successfully support corporate objectives, CRE departments must link their organizational goals with those of the business and business units. In this briefing, Cushman & Wakefield will discuss the expanding responsibilities being placed on CRE and outline some of the key steps necessary to align real estate with the business.